One of the biggest problems I see people who are struggling to email their list and get more results is that they are emailing the WRONG people.
Let me explain what I mean:
You will have a variety of people on your list and when you sit down to write, you need to keep in mind the person you’re writing to. This is entirely a MINDSET thing… be clear that you will get a variety of people on your list, with a variety of interests and life situations, even when you do great of target marketing.
I divide ANY list into three types of people that you COULD be thinking of as you write your message:
1. Your Superfans – These are the people you could literally email ALL DAY LONG and they would LOVE IT because they want to soak up every word you say. They open your emails the moment they see them and read every word. These are the people you can email every single day and they’re very happy. These are also the people who will snap up products and programs from you!
2. Your Fans – These are the people that really like you, want to hear from you but won’t read everything you send the moment you send it. They’ll maybe batch up reading your emails or delete a few, but really enjoy your content and want it. These are the people who would prefer emails 2-3 times per week, but will forgive you if you email daily. These are the people very likely to buy from you.
3. Your Non-Fans – I’m gonna say these people are on your list by chance and they’re not overly a fan, but they stay on your list in hopes they’ll figure out the benefit. They’re not likely to buy from you, EVER, and they’re way more likely to email you that they don’t like something.
THE BIG MISTAKE:
The big mistake I see people making is when they sit down to write, they worry about what the non-fans are going to think about the email. They write and email for their Non-Fans instead of for the Super-Fans.
My advice: Write for and to your Super-Fans!
Now re-read that list up there if you need to and tell me how little sense it makes to write for your non-fans.
What IF you wrote for your superfans.. let’s play it out:
You write for your superfans. They get your emails every day. They buy your stuff. They’re super-happy super-fans! The non-fans, they leave your list.
Problem? Nope. Nope. Nope. All is good in email world.
If you are currently doing this, fix it today and you are sure to improve your marketing immediately!
There’s more where this came from. I’ll love to teach you all I know about successful email marketing and connecting so well with your people it never, ever feels hard or even like work (I feel like I’m writing a friend with some important and helpful info!).
Will I see you on the inside? Early-pricing ends tonight so now is the time to sign up.
Angela Wills, LaptopLifestyleBusiness.Club